Performance You Can See (and Measure): New Data Behind CutiGuard CLR™ and MultiMoist CLR™
In a world ruled by snap judgments, it takes less time to form an opinion about someone’s appearance than it does to type “anti-aging serum.” First impressions—visual, immediate, and subconscious—are made in under three seconds. Now imagine a cosmetic ingredient so effective that it changes how others perceive your skin in exactly that window of time.
This isn’t speculation. It’s science.
CLR’s newly relaunched CutiGuard CLR™ and MultiMoist CLR™ are two active ingredients developed with a precise goal: to deliver results that are not just real, but measurable—instantly and over time. These two actives speak directly to what formulators and consumers alike are demanding: performance validated by hard data, not empty claims. Let’s explore how CLR has used methodical, clinical study to prove their point.
CutiGuard CLR™: The First-Impression Phenomenon
CutiGuard CLR™ was already known for its role in protecting skin from environmental stressors, but its newest clinical trial takes the conversation beyond the microscopic. This is about perception—how others see us. And for the first time in the cosmetic industry, CLR has built a study around just that.
The methodology is straightforward but ingenious. Researchers recruited 170 “naïve graders”—meaning individuals untrained in dermatological assessment, much like the average person making snap judgments in real life. They were shown standardized before-and-after facial images of subjects who used a formulation containing 3% CutiGuard CLR™ for six weeks, applied twice daily. The graders were given exactly three seconds to judge which image looked better.
That’s all the time most people get in real-world interactions. And yet 76% of the graders preferred the post-treatment images.
That number doesn’t just tell us the skin was improved—it tells us the improvement was noticeable immediately, to a diverse group of people, across nationalities and age groups. CutiGuard CLR™ has redefined the way we measure success in skincare: no longer just about molecular repair or moisture content, but about visible, experiential transformation.
And beneath the surface, it’s doing the work, too. CutiGuard CLR™ helps maintain skin longevity, targeting signs of fatigue and oxidative stress. The results speak not just to the eye but to the biology: skin that appears healthier is healthier.
MultiMoist CLR™: Holistic Hair Repair, Simplified
Shifting from skin to scalp, CLR’s MultiMoist CLR™ is engineered to meet one of today’s most pressing consumer demands: hair care that doesn’t just coat and conceal but restores, protects, and prevents—all with a natural and sustainable profile.
Hair is subject to a brutal lineup of daily assaults: mechanical damage from brushing, chemical exposure from treatments, and environmental factors like pollution and UV radiation. MultiMoist CLR™ steps in as a multitasking powerhouse, offering visible and measurable improvements after just one application—even in rinse-off products like shampoo.
The key lies in its ability to protect against oxidative degradation of both keratins and lipids—the essential structural and conditioning elements of hair. MultiMoist CLR™ improves hair’s overall condition, making it shinier, stronger, and more supple. It smooths frizz and static, two signals of damaged or dry hair, and extends color longevity, a win for anyone concerned with hair dye fading after a few washes.
Let’s pause there. Most active ingredients show a limited efficacy profile—perhaps they hydrate, or maybe they boost shine. MultiMoist CLR™ doesn’t follow that script. It addresses structure, appearance, touch, and protection, all while being suitable for natural and clean beauty formulas.
What CLR has demonstrated is that true innovation doesn’t come from finding niche effects; it comes from solving multiple problems with one well-designed molecule. In a market full of one-trick ingredients, MultiMoist CLR™ brings the kind of versatility that formulators prize—and consumers notice.
The Shift Toward Measurable, Perceptible Beauty
What CLR has achieved with these relaunches is subtle, yet seismic.
Rather than rely on conceptual narratives or metaphorical storytelling, they’ve returned to fundamentals: design the experiment, gather the data, measure the outcome. And the outcomes they’ve recorded are not just statistically significant—they are humanly significant. These studies don’t just show a change in cell cultures or isolated protein expression. They show a change that strangers can see. And that’s where the formulation world is headed.
We live in an era where claims like “youthful appearance” or “hair revival” are subject to increasing skepticism, both from regulatory bodies and from educated consumers. The burden of proof is higher. CLR isn’t just meeting that bar—they’re raising it.
For the Formulator: What This Means in Practice
If you’re formulating today, you’re likely looking for more than just a checklist of INCI names that sound natural or a marketing deck full of aspirational buzzwords. You’re looking for ingredients that give your product an edge—visibly, tactically, and functionally.
CutiGuard CLR™ gives you a claim no one else is making: a first impression advantage. That is powerful in categories like anti-aging, daily moisturizers, and complexion-enhancing serums. If your customer can see and feel the difference, so can their friends, coworkers, and social media followers. It’s no longer about “what it does for you.” It’s about “what others see in you.”
MultiMoist CLR™, on the other hand, fits perfectly in the hair care narrative that values performance across multiple vectors: hydration, anti-frizz, color protection, and soft feel—all with a natural profile. It excels in rinse-off and leave-on applications, making it flexible enough for everything from daily shampoos to deep conditioners and styling treatments.
Both actives give you the rare chance to formulate with proof. Proof that the end user will see and experience the way they judge everything else in their lives—quickly, emotionally, and visually.
Trends Shaping Beauty 2025 and Beyond
We are pleased to share with you CLR’s latest trend presentation “Trends 2025 and Beyond”, prepared exclusively for our partners. Discover key consumer shifts, emerging beauty movements, and how CLR’s active ingredients are perfectly positioned for the future. Get inspired and stay ahead with valuable insights.
Do you wanna feel skinfident?
Get ready to feel skinfident! CLR’s new concept “Do you wanna feel skinfident?” celebrates beauty without limits — for every style, every story, every generation. With CefiraProtect CLR™, CutiGuard CLR™, and MultiMoist CLR™, CLR’s turning confidence into a visible and tangible skin and hair experience.
The Takeaway
Science has always had the power to change how we see the world. CLR’s latest work shows us that science can also change how the world sees us. That’s not just marketing—it’s measurable. And in the beauty world, measurable is everything.
Ready to dive deeper into the data or sample these ingredients for your next formulation? Contact Deveraux Specialties to learn how CutiGuard CLR™ and MultiMoist CLR™ can give your products the edge that matters most—the one consumers can feel and others can see.
