Hydration is Key: The Role of Hyaluronic Acid
Hydration remains a top priority for consumers, with the majority seeking products that promise and deliver on this essential skin benefit. Studies show that hydration and nourishment are the most desired benefits among beauty care users, with at least +17.9K average monthly searches.* Hyaluronic Acid (HA) has long been celebrated as a hero ingredient in the realm of skincare for its impressive hydration properties. However, while HA is exceptionally effective in leave-on products, it faces limitations in rinse-off formulations, and its benefits, though immediate, are not long-lasting.
The Limitations of Traditional Hyaluronic Acid
Hyaluronic Acid is renowned for its ability to hold up to 1000 times its weight in water, making it a top choice for hydrating formulations. Yet, traditional HA struggles in two main areas:
These limitations have driven the need for innovation to enhance HA’s performance across different product formats and extend its hydrating benefits.
Introducing the New 3rd Generation HA
Givaudan Active Beauty has developed an advanced solution that overcomes the traditional limitations of HA. The third-generation hyaluronic acid, PrimalHyal™ Hydra[+], redefines the gold standard for hydration. This innovative ingredient delivers long-lasting hydration, effective in both rinse-off and leave-on formulations, providing comprehensive benefits that traditional HA could not achieve.
PrimalHyal™ Hydra[+] offers several groundbreaking advantages:
The Science Behind PrimalHyal™ Hydra[+]
![primalhyal hydra+ mechanism of action](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-mechanism-of-action-1.png)
The unique efficacy of PrimalHyal™ Hydra[+] stems from its low molecular weight and high cationization. This structure allows for better adhesion to the skin surface, significantly improving hydration even after rinsing. Clinical studies have demonstrated that PrimalHyal™ Hydra[+] significantly boosts skin water content, reinforcing the skin barrier and enhancing overall skin hydration compared to regular HA.
Efficacy in Rinse-Off and Leave-On Applications
PrimalHyal™ Hydra[+] has been rigorously tested to validate its efficacy in both rinse-off and leave-on formulations. The clinical results underscore its superior performance in providing long-lasting hydration and reinforcing skin barrier function.
► Rinse-Off Applications
Traditional hyaluronic acid often fails to deliver lasting benefits in rinse-off formulations, such as shampoos, body washes, and shower gels. However, PrimalHyal™ Hydra[+] overcomes this challenge with remarkable results:
![primalhyal hydra+ skin adhesion](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-skin-adhesion-1024x305.png)
![primalhyal hydra+ reinforcement of barrier function and skin hydration](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-reinforcement-of-barrier-function-and-skin-hydration-300x259.png)
![primalhyal hydra+ skin hydration](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-skin-hydration-300x290.png)
► Leave-On Applications
In leave-on formulations, PrimalHyal™ Hydra[+] not only matches but surpasses the performance of high molecular weight hyaluronic acid, traditionally considered the gold standard for hydration:
![primalhyal hydra+ skin coverage](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-skin-coverage-1024x531.png)
![primalhyal hydra+ instant and long term moisturization](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-instant-and-long-term-moisturization-300x325.png)
![primalhyal hydra+ flash moisturizing](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-flash-moisturizing-300x224.png)
![primalhyal hydra+ skin barrier reinforcement lipids and proteins](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-skin-barrier-reinforcement-lipids-and-proteins.png)
![primalhyal hydra+ stratum corneum](https://www.deverauxspecialties.com/wp-content/uploads/2024/07/primalhyal-hydra-stratum-corneum.png)
Setting New Standards in Skin Hydration
PrimalHyal™ Hydra[+] demonstrates exceptional clinical efficacy in both rinse-off and leave-on applications. Its ability to deliver and maintain hydration in rinse-off products is groundbreaking, providing benefits that traditional hyaluronic acid cannot. In leave-on formulations, PrimalHyal™ Hydra[+] offers superior skin coverage, long-lasting hydration, and enhanced skin barrier function. This innovative ingredient sets a new standard for hydration in skincare, meeting consumer demands for both immediate and enduring benefits.
For more detailed information about PrimalHyal™ Hydra[+], download the product flyer and request a sample below. If you have any questions or need further assistance, please reach out to your designated sales representative.