Introducing Kerashaft ALAB: A Revolutionary Solution for Textured Hair
At Deveraux Specialties, we are thrilled to share insights about an innovative hair care active from our partner, Kalichem — Kerashaft ALAB. This groundbreaking product stands out in the market, particularly for its remarkable effectiveness across various hair textures, emphasizing hair types 3 and 4.
Bridging the Market Gap for Textured Hair
For too long, individuals with hair types 3 (curly) and 4 (coily) have faced limited options when it comes to hair care products that truly meet their unique needs. These hair types are particularly prone to issues such as dryness, breakage, and frizz, challenges that many conventional products fail to address adequately. Recognizing this gap, Kalichem has developed Kerashaft ALAB, specifically formulated to cater to these textures, providing a much-needed solution in the hair care industry.
The All-Natural, High-Performance Alternative
Kerashaft ALAB is a testament to the potential of natural ingredients in delivering high-performance results. The product is proudly “100% green,” formulated entirely from natural components. In a market dominated by synthetic additives, this product offers a refreshing, eco-friendly alternative that does not compromise on performance. By replacing traditional synthetic ingredients like amodimethicone and polyquaterniums, Kerashaft ALAB avoids unwanted build-up, ensuring healthier hair and scalp.
Comprehensive Benefits for All Hair Textures
What sets Kerashaft ALAB apart is its comprehensive approach to hair care. It enhances hair gloss, shine, and manageability, and significantly reduces frizz and breakage. For textured hair types, which require more intensive care, Kerashaft ALAB ensures that these needs are not just met but exceeded. Its effectiveness is supported by rigorous testing, showing dramatic improvements in combing ease and a reduction in frizz compared to both placebo and traditional synthetic products.
► Hair Gloss (Mambo Test)
The Mambo test, which measures the glossiness of hair, shows that Kerashaft ALAB significantly increases the reflectance and luster of hair. In comparative tests, hair treated with Kerashaft ALAB exhibited a remarkable increase in luminosity by +45%, with gloss improvement indicators significantly higher than both the placebo and synthetic alternatives. This test confirms that Kerashaft ALAB can effectively seal hair cuticles, enhancing their ability to reflect light and thus appear glossier.
► Anti-Frizz (Bolero Test)
Frizz control is a crucial aspect for those with textured hair, and the Bolero test evaluates this parameter. Kerashaft ALAB showed a dramatic reduction in frizz, decreasing it by -30% compared to the placebo and -15% over synthetic quaternary agents (quats) commonly used for this purpose. This result is particularly significant for hair types 3 and 4, which are prone to frizz due to their structure and porosity.
► Hair Breakage (Combing Test)
The Combing test assesses the ease of detangling and the force required to comb hair, which directly relates to breakage risk. Results from this test demonstrated that Kerashaft ALAB significantly reduces the force needed to comb hair (-61.7% vs. placebo and -34.5% vs. a synthetic quat), thereby reducing the torsional stress that leads to breakage. This is especially beneficial for textured hair, which is more susceptible to damage during routine styling and grooming practices.
► Structural Analysis (PLM Test)
Polarized Light Microscopy (PLM) was utilized to conduct a structural analysis of hair treated with Kerashaft ALAB. This test provides insights into the microscopic changes in the hair’s cortex, showing that Kerashaft ALAB maintains the physiological bilateral cortical cells configuration of textured hair. This indicates not just surface-level improvements but also deeper, structural benefits that contribute to the overall health and integrity of the hair.
Designed for Versatility
Kerashaft ALAB’s versatility is another highlight. Suitable for both leave-on and rinse-off applications, and effective in styling products, it offers flexibility for consumers to integrate into various aspects of their hair care routine. Whether it’s a daily conditioner or a styling aid, Kerashaft ALAB fits seamlessly, enhancing the overall health and appearance of the hair.
Commitment to Inclusive Beauty
At Deveraux Specialties, we believe in the importance of inclusive beauty solutions. By partnering with Kalichem to bring Kerashaft ALAB to the market, we are taking a significant step towards fulfilling this vision. This product not only meets the diverse needs of our customers but also pushes the boundaries of what natural, effective hair care can achieve.
We are excited to see how Kerashaft ALAB transforms the hair care routines of individuals with textured hair. It’s not just about meeting expectations but about exceeding them, ensuring that everyone can enjoy the beauty of healthy, well-cared-for hair.
Interested in learning more about how Kerashaft ALAB can enhance your hair care products? Download Kalichem’s Hair Care Specialties brochure to dive deeper into its benefits and more below:
